mymismatchedsocks:
MOPping Up: A Design and Advertising Campaign for Manila Ocean Park
Design
After seeing Mabel’s thesis poster on my dashboard, I remembered I hadn’t included my thesis here in my online portfolio. Now that I think about it, I never really put much of my thesis on the internet because I was worried my ideas would be stolen and put to use without my consent or anything. HAHAHA. But my thesis is officially under copyright law, so I guess it’s okay now.
ANYWAY. My thesis was basically to redesign Manila Ocean Park’s visual communication materials. It was something like rebranding. I changed the logo, came up with a new tagline and everything. I guess part of the reason why I stuck with Ocean Park was because I’ve always had this not-so-unspoken love for marine animals. I’m a bit of a fish geek. I visited the place a few times to gather info and material for my paper.
I redesigned almost everything, and designed some things the park never had. I went from logo to the tickets to the signage, all the way to new ideas like a map, a guide booklet, new souvenirs and even an installation. It was insane how many things I had to come up with. Of course, this poster does not do justice to everything I’ve worked on.
But in the end, everything looked great, and I even got awarded Best Thesis for Campaigns on opening night of our exhibit! That’s honestly one of my biggest accomplishments, really. Yeeeaaaah.
All the time spent working on thesis was really worth it. All those times I had spent at Coffee Bean near my house working alone, giving out survey forms, attempting an interview which was pretty useless, thinking up clever things to make my thesis awesome and executing, and then just putting everything together for that final defense, it gave me a sense of accomplishment and fulfillment once it was all over and all that was left for us seniors was to put up the exhibit and graduate.
I honestly can’t help but feel glad every time I remember working so hard on something like this. All those hours in front of my laptop, sitting either in the library or in a coffee shop was worth the months of brain racking.
I cannot say, though, that I was able to complete my thesis by myself. I really have a lot of people to thank! My family and friends who’ve been extra supportive and not to mention helpful, my school mates who also helped me out despite having their own theses to worry about, my best friend who was always there for me when I was panicking and supporting me in my worst times, my professors who also helped me out by giving me their opinions…you are all awesome people! :D
Hmm…now that I’ve posted my thesis poster online, it kind of feels nice looking at it on the internet. But of course it’s best seeing the actual printed materials. Dad locked them away in their treasure chest, though. LOL.
Wow! Everything looks great, Tracy. Ang saya ng thesis mo! I hope my thesis outputs can be as fruitful and love-borne as yours. :)
![#15. A parti is the central idea or concept of a building.
A parti [par-TEE] can be expressed several ways but is most often expressed by a diagram depicting the general floor plan organization of a building and, by implication, its experiential and aesthetic sensibility. A parti diagram can describe massing, entrance, spatial hierarchy, site relationship, core location, interior circulation, public/private zoning, solidity/transparency, and many other concerns. The proportion of attention given to each factor varies from project to project.
The partis shown here are from previously conceived projects; it is unlikely, if not impossible, to successfully carry a parti from an old project to a new project. The design process is the struggle to create a uniquely appropriate parti for a project.
Some will argue that an ideal parti is wholly inclusive—that it informs every aspect of a building from its overall configuration and structural system to the shape of the doorknobs. Others believe that a perfect parti is neither attainable nor desirable.
- “101 Things I Learned at Architecture School” by Matthew Frederick, 2007](http://25.media.tumblr.com/tumblr_l63ztouCQC1qcr13mo1_500.png)
